Klaviyo segmentation deep dive: 12 segments worth building
The exact segment library we deploy on every Klaviyo account we audit.
12 Klaviyo segments are enough for almost any store. Here’s the library we deploy.
The 12
- Engaged 30 / 60 / 90.
- Predicted CLV high / mid / low.
- Subscribed and never purchased.
- One-time purchasers, 30+ days inactive.
- Repeat purchasers (3+).
- VIP (CLV > brand threshold).
- Subscription cancellers.
- Churn risk (last order > 1.5× avg gap).
Add segments only when you have a campaign that needs them. Empty segments are clutter.
