The 8 Klaviyo flows every Shopify store needs in 2026
We rebuilt every flow for a $40M skincare brand. Here’s the structure we copy across every account.
Most Klaviyo accounts have 30+ flows running, and 80% of attributed revenue comes from 8 of them. After auditing 40+ accounts and rebuilding from scratch on multiple, here’s the structure we copy across every account we touch.
The 8 that earn their keep
- Welcome series — the highest-LTV first impression you’ll ever own. 4 emails, 7 days.
- Browse abandonment — fires on viewed-product, not viewed-collection. Focus matters.
- Cart abandonment — 3 emails. The third is plain text. Always wins.
- Post-purchase nurture — review request + cross-sell + replenishment, sequenced over 30 days.
- Win-back — at 60, 90, and 180 days inactive. Different offer at each step.
- Replenishment — based on consumption rate, not generic timer.
- VIP onboarding — triggered when a customer crosses the LTV threshold. Highest open rates we see.
- Sunset — kill engaged-only segmentation by aging out unengaged contacts honestly.
The flow most accounts get wrong
Cart abandonment. Defaults are too aggressive (15 min) and too generic. Push the first email to 60 minutes. Reference the actual product image. End the third email with a one-line plain-text ask: "Did this not work for you? Reply and tell me what got in the way." That email gets 30%+ open rates and feeds product.
Plain-text emails outperform branded HTML in flow contexts roughly 65% of the time.
Segmentation that actually changes outcomes
Engaged-30, engaged-60, and predicted-CLV are the only segments most stores need. Don’t over-segment. Trim, then trim more.
