Building a design system for a multi-brand Shopify portfolio

How we shipped a shared design system across 4 brands without locking each into the others.

We shipped a shared design system across 4 brands in one portfolio. The brands kept their identity; the system kept the team productive.

What’s shared

Section schema. Component primitives (buttons, forms, cards). Layout grids. Type scale formula. Motion timings.

What’s not

Colors, fonts, brand voice, photography style, custom sections unique to each brand.

Share the structure. Keep the personality.