/ 01Design / UI · UX

Custom Store Design. designed to sell.

We design Shopify stores from a blank canvas. Brand-led, journey-mapped, mobile-first — and pre-tested against your real customer behavior before a single pixel ships.

Shopify Plus partnerDTC specialistsMobile-firstFigma to Liquid
+38%
Avg conversion lift post-launch
2.4x
Faster than the theme it replaced
92
Avg Lighthouse mobile score
6–10wk
Concept → live store
The problem

The reason your store doesn't convert isn't traffic. It's design.

Your brand deserves more than a $300 template every other DTC store is using.

×Generic themes give you the same hero, nav, and PDP as 80,000 other stores.
×Buyers bounce in 3 seconds when the brand feels like everyone else's.
×Every developer adds bloat — your LCP creeps from 2s to 6s, killing CR.
×Designers who don't understand commerce make beautiful stores that lose money.
What you get

Everything you need.

Bespoke Shopify themes built to convert — not just to look pretty. Built and shipped by senior operators — not a junior team you didn't meet on the sales call.

Brand & buyer discovery

Workshops with your team. Customer interviews. We model the actual buying journey before designing a single screen.

Custom design system

Tokens, components, type ramp, motion principles. Built in Figma, handed off ready for engineering.

High-fidelity prototypes

Click-through Figma prototypes for every key flow. We test them on real users before code starts.

Conversion-mapped layouts

Every section decision tied to a CR hypothesis — not vibes. Hero, PDP, cart, checkout, all engineered to convert.

Mobile-first wireframes

70% of your traffic is mobile. We design mobile first, then scale up. Not the other way round.

Launch-ready assets

Lifestyle photography direction, illustration, micro-animations, and the full art direction kit.

Process

How we ship it.

No 8-week kickoffs, no design-by-committee. Senior team, weekly demos, transparent backlog. You see real progress every Friday.

/ 01

Discovery

We interview your team and your customers. Audit the brand, the funnel, the data. End with a strategy doc.

/ 02

Design system

Tokens, type, color, components. Three concept directions — you pick one. No design-by-committee chaos.

/ 03

Layouts + prototype

Every key page designed and prototyped. We user-test it before committing to engineering.

/ 04

Handoff + launch

Pixel-perfect specs, motion guidelines, and a Loom for every component. Ready to build.

Deliverables

Tangible, not a slide deck.

Every engagement ends with shipped artifacts you own. No vendor lock-in, no "source files on request".

Brand identity audit
Customer journey map
Figma design system
Hi-fi prototypes
Mobile + desktop layouts
Motion + interaction spec
Asset library
Engineering handoff doc
/ Engagement

Store Design

Custom-scoped to your business, your funnel, your stage. We quote after the call — no template proposals.

  • Senior-only team, no juniors
  • Weekly Friday demos
  • Slack-direct access to leads
  • Transparent backlog you own
  • Tangible deliverables, no slide decks
Start your design sprint

Reply within 1 business day · No commitment

From a client
We launched the redesign on a Tuesday and hit our highest-CR week ever by Friday. The team got commerce in a way every other agency didn't.
ML
Mara Lindquist
Founder, Flora & Form

4.9 / 5 across 47 client reviews. Real names, real outcomes.

FAQ

The fine print.

Still got questions? Book a 30-minute strategy call — we answer everything and there's no commitment.

Do you ever use Shopify themes?

No. Every project is bespoke. If a theme is the right answer for your stage, we'll tell you upfront and refer you elsewhere.

What if we don't have brand assets yet?

We can run a brand identity sprint as a prequel — logo, voice, color, type. Or we'll work with what you have and elevate it.

Can you also build it?

Yes. 90% of design clients add development. See the Shopify Plus Development service.

How long until we see designs?

First design directions land in week 3. Final designs by week 6 for typical scope.

Ready to build a store that actually converts?

Book a free 30-minute strategy call and discover how we can transform your Shopify store.

Free consultationNo commitmentResults guaranteed